30 Dec

Skills to succeed as a Data Scientist

So, what's the big deal?  Artificial intelligence (AI), according to experts, will impact people's lives in the next years. AI will, in the end, affect the planet more than anything else in history.  Everyone appears to be talking about Data Science and Artificial Intelligence, whether it's in media stories, job listings, or interviews with senior executives from companies like Google, Facebook, and Microsoft. If you're like the majority of them, you're probably wondering how to become a Data Scientist.  So it's time to get serious about it. Data Scientist was named the Sexiest Job of the Century by Harvard Business ... Read more

03 Dec

Data Analyst, Data Scientist, and Data Engineer Professions: What’s the Difference?

Every year, the amount of data we generate on a daily basis increases. According to Forbes, we produced 2.5 quintillion bytes of data each day in 2018, thanks to millions upon millions of social media postings, news items, financial transactions, and other sources. As businesses get more enmeshed in data, they increasingly rely on data specialists to assist them in analyzing it so that they can make critical choices.  This work is done by several different types of specialists. In a range of organizations, data analysts, data engineers, and data scientists have a significant effect. They all enjoy math, statistics, ... Read more

28 Nov

So, what are your options for a career in digital marketing? 

Career prospects in digital marketing appear to be more abundant than ever before. Whether you're a mid-level marketer or a fresh marketing graduate looking for a job, you'll have a lot of options. This might make deciding on a digital marketing specialization tricky to say the least. When it comes to picking a job or title, taking the time to explore all of your alternatives is no longer an option; it's essential. In the long term, it's crucial to consider the benefits, drawbacks, and accessibility of different roles.   Digital marketing experts, on the other hand, are in luck, because there ... Read more

15 Nov

The importance of Python in Data Science

Aspiring data scientists often ask, "What is the most common language used by data scientists?" Truth be told,   Data scientists employ multiple programming languages including, but not limited to Python, R, and C++.  Python, on the other hand, is unique. Thanks to its tools and extensive library, Python has long been the language of choice for developers. Easy to understand, open-source, focused, and flexible. Not only that but there is more. Python has an active community where developers and data scientists can interact, ask questions and get answers. Python - A Brief History   Python was first launched in 1980 and ... Read more

07 Oct

Digital Marketing Trends for 2021

 By many accounts, 2020 was an extraordinary year, presenting difficulties to businesses that few could have predicted, let alone anticipated. Fortunately,  some kind of normalcy appears to be returning – but with caveats.  Marketers have had to change their working practices significantly. Digital marketing is always evolving. Every year, new trends arise. Existing tactics are starting to gain momentum, while others have been scrapped entirely.   2021 is a little different   It isn’t because nothing has changed. Not at all. But that's because many of the factors driving change haven't been witnessed (at least on the magnitude expected in 2020) since before ... Read more

16 Sep

Data Analytics in Digital Marketing

Marketing has always been about identifying patterns in customers' behavior and creating offerings that are relevant to them. Data, on the other hand, has provided the needed precision. Previously, marketers had to rely heavily on guessing. That is no longer the case. Marketers can now address incredibly complicated issues with a lot more ease and confidence thanks to data analytics. Data analytics is a powerful strategy in digital marketing. Data-driven digital marketing activities result in more sales conversions. But what is data analytics and how can it benefit marketing? Data Analytics At its core, Data Analytics is the translation of ... Read more

05 Sep

High Paying Career Options In Data Analytics

Businesses globally are looking to anticipate future occurrences while being able to have a better understanding of business decisions. Data analytics courses is necessary to unlock your company's potential for growth. There is no question that Data analytics is evolving for the better and is a very lucrative career path.  As corporations, and individuals start to recognise the value of data, career opportunities in data analytics courses are only increasing. What is Data Analytics At its simplest form, Data Analytics courses can be defined as the study of raw data to draw insights. In recent times, data analytics techniques and ... Read more

24 Aug

Why Learn Data Science?

It would be an understatement to say that Big Data has reshaped companies. It's done a lot more than that. Leveraging data has given firms an edge over the competition. There is now, more than ever a pressing need for Data Scientists. Having said that, the question still remains. Is Data Science worth the investment? Despite Glassdoor ranking Data Science course as its topmost profession, the answer lies in the irony of an exponential increase of data, followed by the prevalent discrepancy in supply and demand of professionals. Here are some of the reasons why you may want to consider ... Read more

03 Aug

Career Opportunities of Data Science

      Back in 2019, Google acquired a data analytics startup company called Looker for a whopping 2.6 billion US dollars. In the same year, Salesforce acquired Tableau. Not many were surprised about this at the global level, given how data analytics and data science are becoming increasingly sought-after across different businesses and sectors. This is also why we see a sharp increase in the prevalence of online data science courses and training as well offline data science courses. So what makes data science and the best data science training institutes so popular? Keep reading this article to put ... Read more

24 Jul

Why You Should Know Data Analytics

Many of us must have become familiar with the term ‘big data’ by now. Big data involves large amounts of information that can be analyzed to come up with better business strategies. Data analysts stand at the nexus between business, information technology and statistics. Although the data analyst career path has been around for quite some time, people have started paying attention to big data analytics jobs only recently, with issues like the Cambridge Analytica data scandal garnering headlines. The growing consumer culture across the world has made data analysis a much sought-after job. So what makes a career in ... Read more

20 Jul

How the Digital Marketing Replaces Traditional Marketing

Now the world is not so big anymore. We can access the world at our fingertip because our world is at the end level of digitalization. Industries interconnect with people virtually to develop their business by clicking on a digital network. They have left the old technology and are chasing the new. Due to covid 19 pandemic situation all businesses and their marketing strategies are digitizing. Due to the huge scope of digital marketing, traditional marketing is being replaced by digital marketing.  Nowadays, we are hearing a lot about digital marketing through social media platforms and we can find a plethora ... Read more

12 Jul

Why you should know machine learning

Nowadays, all techies and industries are taking about a hot topic called machine learning. Many of software engineers with good programming skills are changing their career to machine learning. Also, when you sign in your social media account, you are getting notifications from various online training institutes about their course on machine learning, deep learning etc. You may wonder and think that why it’s happening? Why should we know machine learning? Why people are giving hype to machine learning? All of your doubts will clear at the end of this blog.  In this decade the world has filled with various kinds of data such ... Read more

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